How would you describe your company? What is your specialty?
Sunderstorm is a lifestyle company catering to the consumer who seeks clean, healthy products and wants to integrate cannabis into their daily lives. We have a strong conviction about purity, organic and consistent products made with the highest quality CO2 oils. Our team is very proud of what we mak,e and we all are happy to consume our products daily. We have dozens of products all formulated by scientists and consciously made.
What do you offer consumers/clients that others don’t?
Well, we are most proud of our nano-molecular sublinguals. These are completely unique in that they are engineered with a liposomal technology, providing rapid and effective delivery into the bloodstream. We actually put patients into a hospital to test the bioavailability of our products and found that 80 to 90 percent of the molecules end up in the bloodstream compared with a maximum of 30 percent for edibles and 50 percent for smokable products. In addition, we make the strongest, best-tasting gummies in the industry and offer incomparable customer service. For example, we offer 100 percent money back guarantee on all of our products. That’s unusual.
How and why did your company start up?
Two or three years ago, we saw how the industry was developing, and we saw a real need to upgrade the quality and consistency of the products, as well as improve customer service and product design. We decided to step in to upgrade the level of sophistication in the product offering. We recruited a team of scientists and engineers to help us develop next generation products, and we have successfully done so.
With the changing landscape of medical and recreational cannabis, what do you see as the biggest challenges to your progress as a company? Any advantages?
The biggest challenge facing us is the plethora of competition from a variety of manufacturers stepping into the space. We see significant volatility as the regulatory frameworks get implemented.
The competition will be fierce—only good companies will survive the turmoil. We are keen to see recreational consumers join the market because we believe that this demographic will seek out higher quality products, packaged professionally and scientifically made to deliver cannabis in consistent dosing. We are well poised to deliver these products to this new kind of consumer.
What are the goals and vision moving forward, for your company? Where do you see your company in five years?
Our vision is simple and clear. We intend to be a best-of-breed brand offering a broad mix of clean, healthy products to consumers and patients who seek out this level of quality. We will be a well-known brand in multiple states. Every day we get numerous compliments on all of our products. We know we are on track.
What words of advice would you offer anyone seeking to enter the world of cannabis business?
Competition is already fierce. New players are entering every day. Those of us already in the game are working 100-hour weeks to build our companies because this industry doesn’t rest. Moreover, proper capitalization is a requirement. Simply put, it’s capital intensive. Beware of that. Be prepared for a marathon not a sprint; the days of a quick buck are definitely over. Lastly, the industry is moving at light speed. It’s the most dynamic industry I’ve ever seen. Markets change overnight. You have to be nimble.
Any sneak peeks on new products or news you’d like to share?
We are just about to launch Tranquility, our CBN nano-molecular sublingual product. Millions of people across the country have trouble sleeping. This product is a fantastic, natural alternative to sleep meds which will help patients to gain a good night’s sleep within minutes of consumption. We know that it will be a big hit. We believe CBN will be almost as big as CBD.