How would you describe your company? What is your specialty?
With products in more than 1,200 dispensaries nationwide and ancillary products distributed in seven countries, Organa Brands has established itself as a global leader within the cannabis industry. Organa Brands enjoys a mutually beneficial relationship with its network of affiliates who are licensed to manufacture and sell O.penVAPE, Magic Buzz, Organa Labs and Bakked branded infused cannabis products and accessories. Licensees in Arizona, California, Colorado, Connecticut, Maine, Massachusetts, Nevada, New Mexico and Oregon employ Organa Labs technology and processes to manufacture cannabis oil through supercritical CO2 extraction.
Our specialty is focused around three core purposes of the company. First, we want to physically produce more cannabis oil than anyone else in world, currently we do that with labs in nine states, including all four newly legalized states in CA, MA, ME and NV.
Second, we want to create world-class brands that our customers identify and connect with on an emotional level. Each of our brands has a unique voice and aesthetic.
With the amount of oil that we produce across the country, it’s imperative that we stay focused on new product development across a host of delivery methods. The myriad of ways that our scientists can formulate oil and distillates allows for our best in class marketing and creative team to create new brands with unique voices that appeal to a wide range of people. Your mom may not be dabbing our Bakked distillates, but she may have tried our CBD rich energy shot, Magic Buzz, or, if she’s really cool, she probably has an O.penVAPE. All of these products are made with our Organa Labs Inside supercritical CO2 extraction process, which means you are getting a pure, balanced and consistent product, every time.
What do you offer consumers/clients that others don’t?
Organa Brands products are unique in that they span the spectrum from edibles to dabs to drinks to vape pens. All of these products feature the Organa Labs Inside seal of quality on them. This means that you know what you are getting, every time. Consumers want to have repeatable experiences, meaning, once you find a product that works for you, you want it to work every time.
How and why did your company start up?
Founded in 2010, Organa Labs, our Colorado lab, is the oldest licensed CO2 cannabis extraction lab in the world. It was originally started to provide a safe, pure and healthier way to consume cannabis.
With the changing landscape of MMJ and recreational cannabis, what do you see as the biggest challenges to your progress as a company? Any advantages?
Our ability to scale and quickly move into new markets has been a critical part of our success for last several years. We made the strategic decision to expand outside Colorado in 2012, expanded to the east coast in 2014 and to Europe with CBD and ancillary product in 2015. We have been through the process of expanding into a new market over a dozen times. We have certainly learned some hard lessons along the way, but we have also learned what works, and what doesn’t!
Looking into the future, the biggest challenge ahead is constantly growing. It’s difficult to navigate the maze of regulation in a dozen plus markets and counting. We have to constantly adapt products, packaging, hardware, computer systems and the way we do business to be more efficient, more forward thinking and more profitable.
What do you hope to accomplish in the MMJ industry?
We hope to be a force of societal change that is a catalyst to legalization not just in the U.S., but around the world.
Any sneak peeks on new products or news you’d like to share?
Our newest brand Bakked, features distillate concentrates, has several exciting new products coming out including the long awaited, Dabaratus, a click style distillate dispenser that will revolutionize the way you dab. We also have several isolates, both THC and CBD becoming available soon.
And last but not least, we are excited to announce the release of District Edibles, fine gummies, hard candies, lollipops and chewing gum that are all made from scratch and use only the finest activated oil.