Herbal Medical Institute – Colorado Company Highlight

Name: Herbal Medical Institute (HMI) – dba DRAGON Originals

4837 N. Washington St., Denver.

dragonoriginals.com

How would you describe your company? What is your specialty?

We are in the oil business. Our core business is producing high-quality hash oil—it all starts there.

However, we are best known for our legendary Dragon Caviar (top-shelf flower infused with hash oil and rolled in kief), a connoisseur product that many companies have tried (and failed) to replicate. We are definitely the OG of Caviar!

What do you offer consumers/clients that others don’t?

We offer unparalleled customer service, and that extends beyond our dispensary clients to their customers. We are available seven days a week and are always happy to help them or their customers/patients. It’s not unusual for customers to call us directly with product questions or just general questions about using cannabis safely and effectively. We love that because we know we are connecting and truly helping people.

How and why did your company start up?

HMI was founded in 2011 by two brothers who were interested in holistic medicine and believed that medical marijuana was the most effective treatment for chronic illness. At that time, our focus was on providing powerful, safe medicine, at a reasonable price. And so, the Dragon Elixirs were born.

With the changing landscape of medical and recreational cannabis, what do you see as the biggest challenges to your progress as a company? Any advantages?

There is currently quite a bit of merger/acquisition activity, which is simply part of the progression of a burgeoning industry. But without the economies of scale, it is sometimes tough to compete in that environment, and it is challenging for companies like HMI that would prefer to remain independent and grow organically.

What words of advice would you offer anyone seeking to enter the world of cannabis business?

Conduct your business with integrity, have fun, and always remember the world is watching!

What are the goals and vision moving forward, for your company? Where do you see your company in five years?

Well, we are busting at the seams in our current location therefore our immediate goal is to find a larger facility so that we may continue to grow our product line and build a better future for HMI and its employees. In five years, I see our fine products being sold in several states!

What do you hope to accomplish in the cannabis industry?

Exactly what we set out to do in 2011—provide effective, safe products, at a reasonable price.

We have seen miraculous results with people using our products, and we have been an active participant in a revolution of science and culture, and we have made many friends along the way.

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