Company Name: BrandCann
Address: 500 Yale Ave. N, Seattle 98109
Web Site: www.brandcann.com
Phone Number: (253) 433-5757
Interviewed: Tim Sorenson
How would you describe your company? What is your specialty?
BrandCann was built through over 25 years of combined creative design and direction experience of Shawn Burns and myself. As veteran creative directors and cannabis enthusiasts, we’ve spent the better halves of our lives assisting major non-cannabis industry titans including Apple, Nike, Red Bull, Google and Lexus—just to name a few. It was only a matter of time before we made the natural transition into the evolving cannabis market. With combined specialties in photography, graphic design, motion graphics, web development, feature film and television production, we recognized our potential to provide our customers with the best possible value.
What do you offer clients that others don’t?
We really wanted to create a pleasant experience for businesses in cannabis industry. So many of the marketing companies out there don’t know the regulations and legalities of marketing for cannabis. This market is changing every day, and it takes a company dedicated to this industry to safely and effectively cultivate your brand. In addition to the knowledge we have of this industry, we offer comfort and convenience when choosing a marketing company. We’re the agency that will bend over backwards for our clients, pull all-nighters to meet deadlines and free up our personal schedules to turn projects around when duty calls.
How and why did your company start up?
After working in the action sports industry for over a decade, I saw so many athletes get injured—it’s one of the costs of pushing a sport to new limits. Many of these athletes are my friends, and I saw how many pain killers and other prescriptions doctors were giving them and the damaging effects they can have. I watched a few of these guys really go off the deep end. Cannabis provided an alternative for the cocktails of drugs these athletes were taking.
With the changing landscape of recreational and medical cannabis, what do you see as the biggest challenges to your progress as a company? Any advantages?
The laws are always going to be the biggest challenge. Until we’re federally legal, we’re going to have to navigate through some tricky waters. One of the biggest advantages is that we’re a marketing company, which means we can operate across state lines without having to have a producer/processor/retail cannabis license. This really opens up doors to help cannabis businesses across the country, and even the world.
What words of advice would you offer anyone seeking to enter the world of cannabis business?
The best piece of advice for any business, cannabis or not, is to have the best intent possible. Deploy empathy. So many people miss this point when they’re constructing their ‘building.’ There are two ways to build the tallest building: [Either] build the tallest building [or] tear other buildings down so your building is the tallest—we’ll pick the first option every time. You can be a genuine human-being and successful at the same time.
What are the goals and vision moving forward, for your company? Where do you see your company in five years?
Going forward, we want to help shape the cannabis industry in a positive light. With our business and creative talents we hope to position ourselves to be a top-tier creative agency helping build the biggest brands in cannabis. Hopefully five years from now we are going to be helping businesses in every state grow in the most responsible way possible. We really want to emphasize that point.
What do you hope to accomplish in the cannabis industry?
The biggest thing for us is shedding the stigma behind cannabis. The benefits of this plant are way too obvious to ignore. The medicinal properties are huge, but industrial hemp is going to be a really big deal. The resources we could save by allowing the production of hemp are insane. Our hope is that through the professional branding we provide that society will adapt to our culture.